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Feb 6, 2021

A few years ago Russell Brunson was mentoring a group of entrepreneurs and he promised them that if they published something every day for a year on their blog, YouTube channel or podcast, they would become financially free. Some of those entrepreneurs took Russell up on that challenge, began publishing every day, and became incredibly successful. One of those amazingly successful entrepreneurs was Stephen J. Larsen. 

Stephen tells his story of attending Russell Brunson’s Funnel Hacking Live event in San Diego. Stephen couldn’t afford a taxi. So, when his flight arrived he rented a bicycle, held his luggage over his shoulder, and peddled to Funnel Hacking Live through downtown San Diego. Stephen didn’t have enough money for a hotel room, so he slept on a couch in the hotel.  

I have heard Stephen tell the story of when Russell challenged him to publish every day, the challenge that changed everything for him. Before the event, Stephen had told his wife that was the one thing Russell might ask him to do that he wasn’t going to do. However, there at the event, Stephen chose to trust Russell and accept the challenge and begin to publish every day. 

As a result, Stephen has become one of the leading experts in the world on digital offer creation. In 2018 Stephen left his job to start his business from scratch, with no revenue or product. He reached $1 million in revenue in only 13 months.  I attended Stephen’s packed Offer Mind event before COVID-19 hit. I have paid Stephen to teach me how to create effective digital offers and I’ve witnessed firsthand some of the success Stephen has had because he accepted this daily publishing challenge. 

365-Everyday Music Tour

I recently listened to a podcast from Russell Brunson talking about a newlywed couple named Jim and Sam who had been unsuccessfully trying to break into the music industry for almost 10 years. This couple decided on a whim that they were going to do a concert every day for a year, and to create a documentary of their journey. At the beginning, the couple was performing for anyone who would listen, such as a group of tree trimmers. By the end, the couple was performing to tens of thousands of people. 

The documentary is called After So Many Days, and it was named the winner of the Best Music Documentary Feature at the Nashville Film Festival 2020. It has been an official selection at more than 30 film festivals.

In the trailer, Jim says: “So here we go, making something happen every single day.” This is profound. There is a power in doing something small every single day, and the cumulative effect of that consistency creates amazing transformation.

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