Aug 7, 2021
Welcome back to another episode with Dario Sipos. In the last episode, we discussed how to increase our credibility through digital retail marketing. In today’s episode, Dario and I will be discussing six principles from his book Digital Retail Marketing.
The Future of Advertising and Dario’s Book
Dario always starts client meetings by asking, “How many of you woke up today wanting to see an advertisement on the internet?” After a moment of surprise, his clients grasp the concept; no one wants to see ads. Then Dario asks, “So why are you paying for ads?”