Aug 3, 2021
Welcome back to another episode with LaVon Lewis. In the last episode, we discussed why it is so important to not compete on price. In today’s episode, we’ll be discussing concepts from LaVon’s book, Today is a Great Day for a WOW Image!, and his branding and credibility marketing tips.
The reason LaVon used “WOW” in his book title is that WOW represents a customer's reaction, the point where our product, service, and branding connects with that customer. The book walks through the creative side of branding. It breaks down the psychology of how people think, what colors mean, how to build a good website that attracts an audience and more branding concepts in addition to samples of work throughout the book. It details what creates a WOW image in a customer's mind.