Sep 15, 2021
Scott Abel is known as the “Content Wrangler.” He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He co-authored Intelligent Content: A Primer and The Language of Content Strategy. He's also the creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.
In today’s episode, we’ll discuss why we need to plan and organize our content so that computers can understand it and we can access our content whenever we need it.