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Sep 17, 2021

Kathleen Booth is the VP of marketing at She is a serial entrepreneur, marketing leader, and host of the long-running podcast Inbound Success. She was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.

In today’s episode, we’re going to discuss how coupon extensions can erode our profit margins, and how we can protect against coupon extensions and use coupons effectively. We’ll also discuss Kathleen’s journey and the impact COVID-19 has had on buying behaviors.

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