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Oct 18, 2021

Geno Church is a strategist, creative director, and community designer with more than 20 years of experience utilizing human-centered discovery methodologies, branding, and word of mouth strategies. He is the author of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing, and...


Oct 17, 2021

Hello Monetization Nation. Today I want to share with you a poem that has a lot of meaning to me on multiple levels. This poem is titled “The Race”, attributed to Dr. D.H. “Dee” Groberg.

Here are some of my key takeaways from this episode:

  1. Winning isn’t a matter of crossing the finish line first; it is our...


Oct 16, 2021

Before Walt Disney created one of the best-known motion-picture production companies in the world, his editor fired him from the newspaper because he “lacked creativity.”

Now, Disney is worth $122.18 billion (Source: Global Rankings) and has 12 amusement parks around the world, including Florida, California, Paris,...


Oct 15, 2021

Welcome back to another episode with Erik Deckers. In the first episode, we discussed two ways to gain credibility through knowledge, Erik’s career, and the importance of checking our work and pricing ourselves appropriately. In today’s episode, we’ll discuss personal branding strategies from Erik’s book


Oct 14, 2021

Erik Deckers is a professional blogger and co-author of Branding Yourself and No BS Social Media. Erik has been blogging since 1997. He’s also been a newspaper humor columnist since 1994. 

In today’s episode, we’re going to discuss two ways to gain credibility through knowledge. We’ll also discuss Erik’s...